Card Dash & Pay Later
Card Dash & Pay Later
Getir was going to launch a neobank in Turkey with a focus on support, rewards, and honesty.
As a designer, my main challenge was to design a credit card dashboard and its features, given the tight schedule and newly assembled team, including the CEO and business/product teams.
Getir was going to launch a neobank in Turkey with a focus on support, rewards, and honesty.
As a designer, my main challenge was to design a credit card dashboard and its features, given the tight schedule and newly assembled team, including the CEO and business/product teams.
Role
Role
Product Designer
Product Designer
Duration
Duration
June - September, 2022
June - September, 2022
Collaboration
Collaboration
CEO, PM, Tech, UXR
CEO, PM, Tech, UXR
01
01
Experience Mapping Workshop
Experience Mapping Workshop
I conducted a two-stage experience mapping workshop with my colleagues to identify user needs and pain points, as well as pinpoint the essential aspects for discovering in user research.
02
02
Plan Research with UXR Team
Plan Research with UXR Team
I collaborated with the UX research team on various aspects of user research, including defining what insights we needed and determining the participants to be included. Throughout the project, we organized both user interviews and usability studies.
03
03
Define Strategy with Stakeholders
Define Strategy with Stakeholders
I led the process in collaboration with stakeholders, including the CEO, addressing various points such as user needs, key differentiators for the new product, and business requirements etc.
04
04
Deliver Design Outputs from 0 to 1
Deliver Design Outputs
from 0 to 1
Deliver Design Outputs from 0 t
I blended the design of the upcoming banking interface with Getir's existing design language, delivering a user-friendly and visually aligned solution that incorporates the latest design trends, along with comprehensive documentation.
Timeline
Timeline
Strategy
Strategy
Hyphotetical Experience Mapping
2 days
Archetypes & Research Planning
1 week
Indepth Interviews
1 week
Scope
Scope
Experience Mapping Workshop
2 days
Affinity Mapping
1 week
Design Strategy
1 day
Surface
Surface
Wireframing & Design Critic Sessions
Wireframing & Design Critic Sess…
3 weeks
Competitive Analysis for Visual Design
Competitive Analysis for Visual D…
3 days
Visual Design & Design System
3 weeks day
Archetypes & Journey
Archetypes & Journey
Cushioned
Cushioned
Profile closely follows world and Turkish economy
Profile closely follows world and Turkish economy
Profile closely follows world and Turkish economy
Just There
Just There
Effective money management due to modest salaries and expenses
Effective money management due to modest salaries and expenses
Effective money management due to modest salaries and expenses
Struggler
Struggler
Small and limited income and expenses simplify management"
Small and limited income and expenses simplify management"
Small and limited income and expenses simplify management"
Current Term
Current Term
Next Term
Next Term
Previous Statement
Previous Due Date
Statement Term
Spending
It is convenient in unplanned expenditures and/or when they buy high-value products such as white goods, electronics, furniture. Because these expenditures can be paid in installments.
It is convenient in unplanned expenditures and/or when they buy high-value products such as white goods, electronics, furniture. Because these expenditures can be paid in installments.
Often tries to keep the credit card limit below the salary amount, trying to avoid facing a debt that she cannot pay.
Often tries to keep the credit card limit below the salary amount, trying to avoid facing a debt that she cannot pay.
Pays with installments or uses pay for later with small interest fee or without interest.
Pays with installments or uses pay for later with small interest fee or without interest.
Monitoring
In order to avoid any surprises, credit card expenditures are closely monitored on a mobile banking application, almost daily.
In order to avoid any surprises, credit card expenditures are closely monitored on a mobile banking application, almost daily.
While a credit card is defined as a useful payment tool if you know how to use it, it is described as a fancy, colorful and attractive tool that drags you into debt, even if you don't know how to use it.
While a credit card is defined as a useful payment tool if you know how to use it, it is described as a fancy, colorful and attractive tool that drags you into debt, even if you don't know how to use it.
Checking Bill Statement
Bill Statement
Statement date of the credit card is mostly tried to coincide with the payday so that the credit card debt can be paid as soon as the salary is paid.
Statement date of the credit card is mostly tried to coincide with the payday so that the credit card debt can be paid as soon as the salary is paid.
It mostly does not create negative emotions because consumers try to spend as much as they can pay on their credit card.
It mostly does not create negative emotions because consumers try to spend as much as they can pay on their credit card.
In cases where it is very necessary, the minimum of the debt is paid, but again, as soon as the cash is in the hands of the consumers, they are trying to close the entire debt.
In cases where it is very necessary, the minimum of the debt is paid, but again, as soon as the cash is in the hands of the consumers, they are trying to close the entire debt.
Paying
Credit card debt is seen as a necessity because if it is not paid first, it will be twice as difficult to pay the next month.
Credit card debt is seen as a necessity because if it is not paid first, it will be twice as difficult to pay the next month.
Avoiding Extra interest will be paid in case of non-payment or late payment.
Avoiding Extra interest will be paid in case of non-payment or late payment.
And most importantly, credit rating will be adversely affected.
And most importantly, credit rating will be adversely affected.
Some consumers wait until the due date because they prefer to use the cash for a longer period of time.
Some consumers wait until the due date because they prefer to use the cash for a longer period of time.
TO PURCHASE
TO PURCHASE
TO PURCHASE
Need to be sure that available limit is higher to decide to buy.
Need to be sure that available limit is higher to decide to buy.
Need to be sure that available limit is higher to decide to buy.
TO PAY DIGITALLY
TO PAY DIGITALLY
TO PAY DIGITALLY
Needs to copy or see card ID and relevant info.
Needs to copy or see card ID and relevant info.
SEEK CAMPAIGNS
SEEK CAMPAIGNS
SEEK CAMPAIGNS
Users likely to benefit from promotions such having installments without fees.
Users likely to benefit from promotions such having installments without fees.
Users likely to benefit from promotions such having installments without fees.
TO RELIEVE
TO RELIEVE
TO RELIEVE
Daily available limit and spending checking to make sure everything is OK.
Daily available limit and spending checking to make sure everything is OK.
Daily available limit and spending checking to make sure everything is OK.
PRONE TO USE CASHBACK
PRONE TO USE CASHBACK
PRONE TO USE CASHBACK
Cashback money/golds disappears over time. So users tend to use it.
Cashback money/golds disappears over time. So users tend to use it.
Cashback money/golds disappears over time. So users tend to use it.
Spending Insights
TO KEEP IT UNDER CONTROL
TO KEEP IT UNDER CONTROL
TO KEEP IT UNDER CONTROL
If Statement date is closer, expense might be postponed to next term.
If Statement date is closer, expense might be postponed to next term.
If Statement date is closer, expense might be postponed to next term.
TO CHECK EXPENSES
TO CHECK EXPENSES
TO CHECK EXPENSES
The next day after going out, expenses are revisited by users.
The next day after going out, expenses are revisited by users.
The next day after going out, expenses are revisited by users.
TO DISCOVER CAMPAIGNS
TO DISCOVER CAMPAIGNS
TO DISCOVER CAMPAIGNS
Users spend to satisfy their diverse needs yet they benefit from credit cards as possible.
Users spend to satisfy their diverse needs yet they benefit from credit cards as possible.
Users spend to satisfy their diverse needs yet they benefit from credit cards as possible.
Monitoring Insights
TO PAY
TO PAY
TO PAY
When it’s time to.
When it’s time to.
When it’s time to.
MINIMUM OR FULL
MINIMUM OR FULL
MINIMUM OR FULL
The amount is important to pay full amount of debt or minimum payment.
The amount is important to pay full amount of debt or minimum payment.
The amount is important to pay full amount of debt or minimum payment.
Bill Statement Insights
TO PLAN THE PAYMENT
TO PLAN THE PAYMENT
TO PLAN THE PAYMENT
Needs to see due date
Needs to see due date
Needs to see due date
TO CHECK STATEMENT
TO CHECK STATEMENT
TO CHECK STATEMENT
Needs to see transactions and statement info.
Needs to see transactions and statement info.
Needs to see transactions and statement info.
Paying Debt Insights
Problem Statement
Problem Statement
People have pragmatic relationship with banks. They try to benefit as possible as well as avoid losing money to extra fees such statement interest fees. Even though people try to pay full debt, many times users may face with problem of cashflow or alike problems. Ending up with paying only minimum payment leads extra interest fees to remaining debt and it have people become more dependent to banks.
People have pragmatic relationship with banks. They try to benefit as possible as well as avoid losing money to extra fees such statement interest fees. Even though people try to pay full debt, many times users may face with problem of cashflow or alike problems. Ending up with paying only minimum payment leads extra interest fees to remaining debt and it have people become more dependent to banks.
Strategy
Strategy
Flexible
Flexible
It’s all up to users to decide the amount of statement, installments or postponing expenses.
It’s all up to users to decide the amount of statement, installments or postponing expenses.
It’s all up to users to decide the amount of statement, installments or postponing expenses.
Fair
Fair
No hidden penalties or no hidden interest fees.
No hidden penalties or no hidden interest fees.
No hidden penalties or no hidden interest fees.
Transparent
Transparent
Expense is clear. We are justing helping our users.
Expense is clear. We are justing helping our users.
Expense is clear. We are justing helping our users.
Affinity Mapping
Affinity Mapping
Elements
Categories
Main Functions
Secondary Functions
Cards
Credit Card
Virtual Credit Card
Other Banks
Debit Card
Virtual Debit Card
Card Functions
Card Settings
Paying Off
Disable Card
Card Details
Card Name
Last 4 Numbers
Statement Date
Available Limit
Total Expenses
Getir Money
Transactions
Statement
Current Term
Next Terms
Category
Company Name
Date
Amount
Dispute
Pay Later
Postpone
Before Statement
Extend Due Date
Shape the Statement
After Statement
Pay Off
Transactions
Amount & Minimum
Due date
Extend Due Date
Design Iterations
Design Iterations
click on
to see details.
Usability Research
Usability Research
click on
to see details.
Sample
Sample
12 Credit card users
12 Credit card users
12 Credit card users
Collaboration
Collaboration
PM & UXR
PM & UXR
PM & UXR
Tasks
Tasks
Understanding card details,
swiping other card detail,
use "pay later" function
Understanding card details,
swiping other card detail,
use "pay later" function
Understanding card details,
swiping other card detail,
use "pay later" function
Design Outputs
Design Outputs
Monitoring every day
Monitoring every day
Monitoring every day
Available Limit
Available Limit
Available Limit
Gestalt principle for
Gestalt principle for
Actionable secondary information
Actionable secondary information
Gestalt principle for
Actionable secondary information
User needs to feel in control
User needs to feel in control
User needs to feel in control
Track cashback, expense and statement date
Track cashback, expense and statement date
Track cashback, expense and statement date
Transactions
Transactions
Transactions
Discoverable & easily trackable
Discoverable & easily trackable
Discoverable & easily trackable
Quick & Easy
Pay Later
Quick & Easy
Pay Later
Quick & Easy
Pay Later
Quick & Easy
Pay Later
Informing Dialogs
Informing Dialogs
Informing Dialogs
Offering for lower statement
Offering for lower statement
Offering for lower statement
When
When
When
Statement is ready
Statement is ready
Statement is ready
That's All.
That's All.
Thank you for reading!